College sports have become big business. Some schools earn $40 to $80 million from their football programs. In a recent article in The Atlantic, Pulitzer Prize-winning historian Taylor Branch says it's a tragedy that student-athletes who attract that money don't get any of it. And he derides the NCAA's concepts of "amateurism" and the "student-athlete" as cynical hoaxes. Branch joins Doug on Monday to talk about the shame of college sports, and Sports Illustrated's Seth Davis offers a rebuttal.