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Health & Science

The Science of Influence

Josué Menjivar via CC/Flickr http://bit.ly/2zqVOnr

Changing people’s minds is hard. And it’s a problem a lot of people encounter on Thanksgiving. Neuroscientist Tali Sharot studies decision-making. She says we can better influence people by understanding how the brain is wired.

RadioWest divider.

Wednesday, we're talking about how to argue with your crazy uncle over Thanksgiving dinner. Well, not really. We are, however, talking about how to wield influence and change other people's minds. Neuroscientist Tali Sharot studies why people make the decisions they do. She says we usually fail to influence others because we’re going about it all wrong, often using facts when we should be appealing to emotion. Sharot joins us to discuss the mistakes understanding the brain can help us influence others.