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The Science of Influence

Josué Menjivar via CC/Flickr http://bit.ly/2zqVOnr

Changing people’s minds is hard. And it’s a problem a lot of people encounter on Thanksgiving. Neuroscientist Tali Sharot studies decision-making. She says we can better influence people by understanding how the brain is wired.

RadioWest divider.

Wednesday, we're talking about how to argue with your crazy uncle over Thanksgiving dinner. Well, not really. We are, however, talking about how to wield influence and change other people's minds. Neuroscientist Tali Sharot studies why people make the decisions they do. She says we usually fail to influence others because we’re going about it all wrong, often using facts when we should be appealing to emotion. Sharot joins us to discuss the mistakes understanding the brain can help us influence others.

Doug Fabrizio has been reporting for KUER News since 1987, and became News Director in 1993. In 2001, he became host and executive producer of KUER's RadioWest, a one hour conversation/call-in show on KUER 90.1 in Salt Lake City. He has gained a reputation for his thoughtful style. He has interviewed everyone from Isabel Allende to the Dalai Lama, and from Madeleine Albright to Desmond Tutu. His interview skills landed him a spot as a guest host of the national NPR program, "Talk of the Nation." He has won numerous awards for his reporting and for his work with RadioWest and KUED's Utah NOW from such organizations as the Society of Professional Journalists, the Utah Broadcasters Association, the Public Radio News Directors Association and the Academy of Television Arts and Sciences.