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How to Cure Your Craving for More

Jacket cover image courtesy of Rodale Books / Author image: Jay Soriano.
Rodale Books

If you find yourself fixating on something you want but know you don’t need, it’s not your fault; it’s the “scarcity brain” at work.

The author Michael Easter says that our ancient human ancestors had to fight for survival. Resources like food and shelter, tools, even power and information were hard to come by and hard-won. That meant their brains were wired to seek and crave. Today, though, for many of us, resources are abundant — but our wiring hasn’t changed. So, says Easter, we lust after more, always more. But he’s got a few ideas about how we might blunt the force of such cravings. He’ll join Friday at noon to talk about them.


  • Michael Easter | Science journalist, professor and author.  His latest book is “Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough” [Amazon | BookShop ]

Airdate: Friday, October 13, 2023 at 12 p.m. and Saturday, October 14, 2023 at 11 a.m.