Marketing professor Adam Alter begins his new book by noting that Steve Jobs didn’t let his own children use an iPad, a product he invented, because he was worried they’d get addicted to it. That’s what Alter’s book is about: our increasing addiction to technology. These days, we aren’t just hooked on substances, like drugs and alcohol. We’re addicted to video games, social media, porn, email, and lots more. Alter joins us Monday to explore the business and psychology of irresistible technologies.
Adam Alter is a an associate professor of psychology and marketing at New York University's Stern School of Business. His writing has appeared the New York Times, the New Yorker, Atlantic, and many other publications. His new book is called Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked [Independent booksellers|Amazon].