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The Big Business of College Football


The highest paid public employee in Utah—not to mention 31 other states—is a college football coach. For the journalist Gilbert Gaul, that fact is perfect evidence of the financial powerhouse that is college pigskin. In a new book, Gaul investigates how college football programs became “giant entertainment businesses that happen to do a little education on the side.” He joins us Thursday. We’ll also talk to the sports economist David Berri about how student athletes are affected by all of this. [Rebroadcast]


  • Gilbert Gaul is a two-time Pulitzer Prize-winning journalist. He worked as an investigative journalist for The Washington PostPhiladelphia Inquirer, and other news outlets for more than 35 years. His new book is called Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football [Amazon|Indiebound].
  • David Berri is a professor of economics at Southern Utah University. He is the lead author of The Wages of Wins and Stumbling on Wins [Amazon|Indiebound]. He serves on the editorial board of both Journal of Sports Economics and the International Journal of Sport Finance.
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