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The Attention Merchants

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Wherever you turn these days, commercials, sponsored social media, and other advertising efforts await your attention. The influential thinker Tim Wu says we have the “attention merchants” to thank for that. In a new book, Wu argues that the concerted efforts of advertisers to attract our attention at every opportunity has made us more distracted and less focused than ever before. Wu joins us to explore the rise of the attention merchants and the human costs of their efforts. [Rebroadcast]

Tim Wu is an author, policy advocate, and the Isidor and Seville Sulzbacher Professor of Law at Columbia Law School. His writing has appeared in Slate, The New Yorker, Time, The New York Times, The Washington Post, and Forbes. His new book is called  The Attention Merchants: The Epic Scramble to Get Inside Our Heads [Amazon|Indiebound].

Doug Fabrizio has been reporting for KUER News since 1987, and became News Director in 1993. In 2001, he became host and executive producer of KUER's RadioWest, a one hour conversation/call-in show on KUER 90.1 in Salt Lake City. He has gained a reputation for his thoughtful style. He has interviewed everyone from Isabel Allende to the Dalai Lama, and from Madeleine Albright to Desmond Tutu. His interview skills landed him a spot as a guest host of the national NPR program, "Talk of the Nation." He has won numerous awards for his reporting and for his work with RadioWest and KUED's Utah NOW from such organizations as the Society of Professional Journalists, the Utah Broadcasters Association, the Public Radio News Directors Association and the Academy of Television Arts and Sciences.
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