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The Essence of Creativity

Bright Idea
Jonas Bengtsson from Malmö, Sweden, CC BY 2.0
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Wikimedia Commons

When was the last time you were so overtaken by inspiration that the idea seemed to have its own inertia and you were just running to keep up? And where does creativity like that come from?

Creativity plays a central role in every field of human innovation, from the arts and science, philosophy and religion, government and society and everything in between. But we know very little about where creativity actually comes from or how it works. In a new book, the journalist Matt Richtel explores the science of creativity, weaving together stories and new research to explain what creativity is and how to access more of it.

Matt Richtel’s book is “Inspired: Understanding Creativity – A Journey Through Art, Science, and the Soul” [Amazon|Bookshop|Indiebound]. @mrichtel

Airdate: Friday, June 17, 2022 at 12 p.m. and Sat, June 11, 2022 at 11 a.m.

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