The question is, why? Why, in spite of all of the changes in social media trends and platforms through the years, why do Mormon women like Hannah Neeleman, Rachel Parcell and Amber Fillerup continue to rake in millions of followers and dollars? Social media researcher Mariah Wellman has undertaken a multi-year study to better understand this phenomenon — and she found that the lifestyle and culture of the Beehive State is one factor, as is the LDS Church’s missionary directive. Wellman joins us to talk about what she’s learned, and the future of Mormonism on social media.
Dr. Mariah Wellman | Social media researcher and assistant professor in College of Communication at Michigan State University. You can read her work here.
Airdate: Thur., Sept. 26 at 9 a.m. and Sat. Sept. 28 at 11 a.m.