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Alex Blumberg's StartUp

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James Ellis / NPR
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For 15 years, the journalist Alex Blumberg enjoyed a pretty respectable career in public radio. He was an executive producer on This American Life, and he co-hosted NPR's Planet Money podcast. Given that success, why did he quit his day job, ditch public radio, and go it alone as a business entrepreneur? Don't worry, Blumberg hasn't gone too far afield. His new pursuit: it's a podcast company. He joins us Tuesday to explain his career change and to share his story of getting a startup off the ground.

Alex Blumberg served as an executive producer of This American Life since 1999. He co-hosted NPR's Planet Money podcast. His new podcast is about the challenges of starting a for-profit podcast. It's called StartUp.

Doug Fabrizio has been reporting for KUER News since 1987, and became News Director in 1993. In 2001, he became host and executive producer of KUER's RadioWest, a one hour conversation/call-in show on KUER 90.1 in Salt Lake City. He has gained a reputation for his thoughtful style. He has interviewed everyone from Isabel Allende to the Dalai Lama, and from Madeleine Albright to Desmond Tutu. His interview skills landed him a spot as a guest host of the national NPR program, "Talk of the Nation." He has won numerous awards for his reporting and for his work with RadioWest and KUED's Utah NOW from such organizations as the Society of Professional Journalists, the Utah Broadcasters Association, the Public Radio News Directors Association and the Academy of Television Arts and Sciences.