On their surfaces, the morning network TV shows are all smiles and perkiness. But behind the sets, there’s a cutthroat competition for the best guests and the most viewers, not to mention hundreds of millions of dollars in ad revenue. New York Times media reporter Brian Stelter went backstage at the morning shows to capture that reality for his first book. It’s an inside look at a media phenomenon Stelter admits many people dismiss as fluff: it also happens to be incredibly big business. Stelter joins us Thursday to talk about it.
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Brian Stelter is a media reporter for The New York Times. He covers television and digital media for the Business and Arts sections of the newspaper, and is a lead contributor to the Media Decoder blog. His new book is called Top of the Morning: Inside the Cutthroat World of Morning TV. You can learn more about the book here.
