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The Revenge of Analog

Roco Julie (no changes; http://bit.ly/2lH52E2) (CC BY-SA 2.0, http://bit.ly/1hYHpKw)

A funny thing happened on the way to digital utopia: we rekindled our love affairs with the very analog goods and ideas that tech gurus insisted we no longer needed. What once looked outdated—stuff like paper notebooks, LP records, and board games—is cool again, breathing new life into many businesses that deal in tangible things. The writer David Sax calls this trend the “Revenge of Analog.” In a new book, he explores the real things renaissance, and he’ll join us Thursday to talk about it.

David Sax is a writer and journalist whose work appears regularly in Bloomberg Businessweek and The New Yorker’s Currency blog, among others. His new book is called The Revenge of Analog: Real Things and Why They Matter [Independent bookstores|Amazon].

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